Chances are, over the last year, you’ve encountered a headline like “The latest dirty word in corporate America: ESG” or “The culture war is coming for your 401(k)”. Suddenly you could find a fresh – and mostly not positive – take on purpose, sustainability, and/or ESG everywhere. This is in large part (no) thanks to a calculated attack on “woke business” from a small, but very vocal, group of the political right, especially felt in some markets like the US.
Over the same period, there’s been a growing body of evidence that suggests even the most...